Alcom Printing Direct Mail and Fulfillment

As a full service direct marketing partner, Alcom Business Development Group can help you communicate with your clients and connect with new prospects by using proven direct marketing solutions, incorporating cross-media techniques which integrate e-marketing and digital print. We are committed to helping you improve your time to market, increase quality, track your results and reduce your overall cost per lead while increasing the bottom line.

We understand that changing business and competitive landscapes are having a direct impact on how you market. We begin with a needs assessment, understanding your existing business, what your goals are and what marketing campaigns have worked in the past and what has not worked.

Knowing who your target audience is, what is relevant and compelling to them, and then to be able to have your message connect with them is business-critical. We will develop and build a plan that meets your objectives and stays within your budget.

Our creative team will strategically determine the best vehicles to deliver your targeted message. Through Variable Data Driven Direct Mail integrated with e-marketing, Personalized URLs, Search Engine Marketing, Print Advertising and Trackable 800 Numbers.

Through constant testing and measuring; evaluating the results and continually refining the process; we will be able to deliver results to help you evaluate your marketing decisions.

Alcom offers a real-time response and lead generation database package that will enable you to evaluate your campaigns 24/7. With easy access you will be able to review all the activity by campaign and download this information. This will give you the ability to distribute information to your sales/marketing team for immediate follow-up with leads.

We all know that one of the best ways to communicate with your customers and potential customers is to personalize your communications. Alcom’s Personalized URL or PURL program is a customized micro website with a unique address for each recipient in your database. By integrating PURL’s into your direct marketing mail campaigns, you will deliver relevant and compelling messaging with the interactive capabilities of the Internet. This will enable you to convert more direct mail recipients into qualified prospects and valued customers.