Vertical Marketing Solutions

Welcome to the new world of students. Reaching today’s digital-savvy, diverse student and alumni population means stepping into a world beyond traditional tools of static direct mail, generic view books and static websites. Connecting with students and building lifelong relationships with them means stepping into their world, reaching them on their terms and connecting in personal and relevant terms.

Your students and alumni are embracing a more personal, one2one way of communicating. They expect institutions to deliver relevant and useful information through the media option (print, online, email and mobile) of their choosing.

To support these demands, Alcom can help you plan and execute effective cross-media programs that achieve your strategic objectives while helping you stretch increasingly strained marketing budgets.

Turbulent markets. Increasing account diversity. Online competitors. Security concerns. The world of financial services is changing, forcing you to transform how you market your business. The traditional tools of marketing, direct mail, ads, statement stuffers, event marketing – are no longer enough to build the strong relationships needed to create long-term account holders. And traditional approaches to managing marketing are no longer enough to help you run your business efficiently.

Modern Marketing is about creating dialogue, an interactive, two-way connection with prospects and customers that allows you to communicate valuable information in a personal manner. It's about assembling the team needed to minimize and leverage available data to tune communications to individual circumstances and preferences. It's about integrating new technologies with traditional tools to create a consistent and effective marketing program.

To support these demands, Alcom can help you plan and execute effective cross-media programs that achieve your strategic objectives while helping you stretch increasingly strained marketing budgets.