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Subourbon Life Named the Presenting Sponsor of the $100,000 Peapack Filly and Mare Hurdle Stakes, With the Winner Presented with a Custom Pink Blanket and the Iconic Betty Merck Trophy
FAR HILLS, NJ (October XX, 2025) – The Far Hills Race Meeting, home to the country’s most prestigious steeplechase horse racing event, is proud to announce that Subourbon Life, a rapidly rising woman-owned brand redefining the ready-to-drink market, will be the presenting sponsor of the $100,000 Peapack Filly and Mare Hurdle Stakes. Founded by New Jersey native Jen Hardell, Subourbon Life is rewriting the rules in a male-dominated bourbon world. The brand is celebrated for its award-winning, cocktail-inspired creations, offering a wide variety of light and refreshing options that make bourbon more approachable and enjoyable for everyone.
Sponsoring a race specifically for female horses is fitting for Subourbon Life as the brand is helping shatter the masculine stereotypes that have long dominated the category. Hardell will also be presenting the winner of the Peapack Filly and Mare Hurdle Stakes with a custom pink sheet, emblazoned with the Subourbon Life logo, along with the Betty Merk trophy, which honors New Jersey’s celebrated female horse owner Betty Merck, who has long been recognized in her own right as a trailblazer in horse racing.
“Bourbon and racing have an undeniable connection, it’s without question the spirit of horse racing,” said Jen Hardell CEO and Founder of Subourbon Life. “We first dipped our toe in the world of horse racing at Saratoga and the response was incredible. The connections made were authentic and eyes and palates were opened to what we’re doing with Subourbon Life, which is reimaging bourbon. We’re looking forward to building the momentum and engaging with this community more deeply in our own backyard at Moorland Farm for the 104th running of the Far Hills Race Meeting.”
Crafted using six-year Kentucky barrel-aged bourbon, Subourbon Life is naturally sweetened, gluten-free, 5% ABV, and completely non-carbonated, making them the ideal companion for a full day of celebrating and imbibing from the racetrack to the backyard. Soubourbon Life is bourbon’s ultimate companion and currently available in five distinct flavors:
- Pink Lemonade + Mint: The original, combining pink lemonade with fresh mint
- Iced Tea + Lemonade + Honey: A refreshing, crisp Palmer-inspired blend
- Margarita + Citrus: A bourbon twist on the classic margarita
- Piña Colada: The perfect blend of the iconic tropical drink with a touch of banana
- Espresso Martini: Bourbon meets the unmistakable taste of coffee with hints of caramel
“We’re thrilled to welcome Subourbon Life to Moorland Farm,” said Guy Torsilieri, Chairman of the Far Hills Race Meeting. “Given its origins, bourbon has such a deep connection with horse racing, but it’s a spirit that can be somewhat intimidating. Many bourbon curious, especially women, are hesitant to experience it, and that’s exactly what Jen’s changing with Subourbon Life. From presenting the Peapack stakes to the various activations and sampling opportunities on race day at The Hunt Club and The Chairman’s Tent, we know race goers will be all-in on Subourbon Life.”
Subourbon Life will be available in both The Hunt Club and The Chairman’s Tent, two all-inclusive experiences at Moorland Farm that give racegoers flexibility in how they enjoy the day.
The Hunt Club (21+) sits on the backstretch of the infield with a front-row view of the races. Guests can enjoy live music, yard games, and even a mechanical bull for the adventurous. Frungillo Caterers will serve tailgate-style food, paired with an open bar featuring wine, beer, seltzers, Subourbon Life, and more. Guests will also have access to premium cigars from Mobile Cigar Lounge and expert betting tips from America’s Best Racing.
The Chairman’s Tent, presented by Brown Advisory, offers a more refined race day experience. Located beside the iconic Race Tower at the finish line, where trophy presentations take place, it features exclusive seating, upscale dining, and unlimited beer, wine, champagne, and more.
Tickets for both The Chairman’s Tent and The Hunt Club are available at farhillsrace.org.
General admission tickets to the 104th running of the Far Hills Race Meeting start at $110 and can be purchased at www.farhillsrace.org. Sponsored by Open Road Auto Group, the Far Hills Race Meeting also offers “all-inclusive” opportunities, giving racegoers even more flexibility as to how they experience the race with friends and family, including The Hunt Club and The Chairman’s Tent.
The 104th running of the Far Hills Race Meeting, sponsored by Open Road Auto Group, will take place on Saturday, October 18th. Since its inception, it has raised $22 million for local healthcare to date, and will support five worthy beneficiaries in 2025, including RWJUH Somerset, Crossroads4Hope, Community in Crisis, LifeCamp and Bonnie Brae.
For tickets, details and more, visit www.farhillsrace.org or call (888) 516-5554. Stay up-to-date on Race Day by signing up for the email list, or following on Facebook or Instagram.
About Subourbon Life
Founded by bourbon enthusiast Jen Hardell, Subourbon Life was born from the desire to create the perfect daytime bourbon cocktail for social gatherings. The brand’s “Find Your People” philosophy celebrates community, inclusivity, and the moments that bring people together. Made in the USA with transparent labeling and all-natural ingredients, Subourbon Life is available in three flavors and distributed through select retailers and direct-to-consumer channels.
About The Far Hills Race Meeting
The Far Hills Race Meeting, a 104-year-old premier social and sporting event in New Jersey, attracts diverse spectators year after year. It showcases the world’s finest steeplechase races, fosters connections with loved ones, supports worthy causes, and creates cherished memories. Sanctioned by the National Steeplechase Association, Inc., the event offers the largest purses for Steeplechase races in the United States, pari-mutuel wagering in partnership with Monmouth Park, global live streaming and “America’s Day at the Races” is aired on Fox Sports in partnership with NYRA and Monmouth Park. For more information, visit www.farhillsrace.org.
